Vice President, Global Strategy & Business Development, McDonald's, The Coca-Cola Company
Rich DeAugustinis is the Vice President of Global Strategy, Planning and Business Development of The McDonald’s Division of The Coca-Cola Company. Rich leads global strategy and business development to deliver sustainable growth and competitive advantage for Coca-Cola and its partnership with McDonald’s globally. He has direct accountability for global business development leadership in new and emerging beverage categories like brewed coffee, tea, juices, smoothies and others. Rich is also responsible for leading overall business strategy, planning and global information technology (IT) in the McDonald’s Division.
Rich brings broad experience to this role from his 21 years with Coca-Cola, the last 14 working in The McDonald’s Division both overseas and in the U.S. Rich joined Coca-Cola in 1989 in Corporate Engineering. From 1991 to 1996, Rich worked in a range of roles in global sports marketing. In 1997, Rich joined The McDonald's Division in London as Marketing Manager for Europe, Middle East and Africa. Rich returned to Atlanta in 2000 and has held a range of positions of increasing responsibility in marketing, strategy and planning, assuming his current role in 2010.
Rich serves on the Board of Directors of Atlanta Ronald McDonald House Charities, the Board of Trustees of the Georgia Tech Alumni Association and the Advisory Council of the Salvation Army Adult Rehabilitation Center.
Rich graduated from the Georgia Institute of Technology in 1992 with a Bachelor of Science degree in Industrial Engineering, and has completed Kellogg Business School’s Executive Development Program at Northwestern University. He resides in Peachtree Corners, Georgia with his wife Tara (Georgia Tech IE ’92) and daughter Aubrey.
My time as part of SAA's Ramblin' On committee was a phenomenal one. I simply loved the experience, which allowed me to help plan a major event while developing necessary communication and cooperation skills with both other members of the committee and professionals, as well. Plus, the group of students I worked with ultimately all became my friends, which is an invaluable feeling!! - Josh Brown, HTS 2015, SAA Committee Chair
Mentor Jackets program is awesome. I not only have a wonderful mentor, but also ended up having a lifetime friend who can offer me advice and help whenever I need it. I will participate in this program every year. The program provides precious opportunities for students to connect closely with alumni. - Zhong Chen, Master's CS 2013, Mentor Jackets Participant
Being a part of the Student Alumni Association opened doors at Georgia Tech that I would never have dreamed of. During my time as a member of SAA, I was given the opportunity to coordinate a Dinner Jacket event with Tom Fanning, the CEO of Southern Company and a fellow Yellow Jacket. That was easily one of the most memorable and rewarding experiences from my time at Tech. Plus, I got a free steak out of it! - Imran Ali, MGT 2012, Dinner Jackets Participant