Rich DeAugustinis
Vice President, Global Strategy & Business Development, McDonald's, The Coca-Cola Company
1992 IE
Rich DeAugustinis is the Vice President of Global Strategy, Planning and Business Development of The McDonald’s Division of The Coca-Cola Company. Rich leads global strategy and business development to deliver sustainable growth and competitive advantage for Coca-Cola and its partnership with McDonald’s globally. He has direct accountability for global business development leadership in new and emerging beverage categories like brewed coffee, tea, juices, smoothies and others. Rich is also responsible for leading overall business strategy, planning and global information technology (IT) in the McDonald’s Division.
Rich brings broad experience to this role from his 21 years with Coca-Cola, the last 14 working in The McDonald’s Division both overseas and in the U.S. Rich joined Coca-Cola in 1989 in Corporate Engineering. From 1991 to 1996, Rich worked in a range of roles in global sports marketing. In 1997, Rich joined The McDonald's Division in London as Marketing Manager for Europe, Middle East and Africa. Rich returned to Atlanta in 2000 and has held a range of positions of increasing responsibility in marketing, strategy and planning, assuming his current role in 2010.
Rich serves on the Board of Directors of Atlanta Ronald McDonald House Charities, the Board of Trustees of the Georgia Tech Alumni Association and the Advisory Council of the Salvation Army Adult Rehabilitation Center.
Rich graduated from the Georgia Institute of Technology in 1992 with a Bachelor of Science degree in Industrial Engineering, and has completed Kellogg Business School’s Executive Development Program at Northwestern University. He resides in Peachtree Corners, Georgia with his wife Tara (Georgia Tech IE ’92) and daughter Aubrey.
